It automates the processes and frees up time for the companies to focus on more critical tasks. This is where email marketing software comes to aid. As a result, businesses that use email marketing keep the costs down while building a loyal customer base, a wider brand recognition, and increasing sales.īuilding a list and sending out hundreds or thousands of emails takes a lot of time and is inefficient. This number is estimated to grow to 4.48 billion by the year 2024, according to a study by Statista. As part of online marketing, email marketing is still the most effective marketing strategy today in terms of Return on Investment (ROI).Īround 3.9 billion people globally used email in 2020. Email marketing services have been around for decades.
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